Wisdom store digital signage helps traditional retail, let customers buy it!

With the emergence of new retail, smart devices, big data and other concepts and technologies, coupled with the rise of new generations of consumer manpower, new formats and new scenes are emerging, prompting businesses to accelerate the pace of transformation. Therefore, businesses must continue to deepen cross-border to adapt to a series of challenges and opportunities brought about by the new consumer environment. With the mission of “meeting new demands and giving customers new experiences”, the digital signage of smart stores came into being, and it seems to be an export to save the traditional retail.

So, how should a smart store be built in order to not have a watch, and let consumers buy it?

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First, the experience is enhanced, the added value brought by intelligent hardware technology
Intelligent digital signage can provide blind zone data such as store and store passenger flow, customer attributes, clerk service, and product attention, which are difficult to perceive through passenger flow statistics, customer attribute analysis, and hot spot attention. Digital signage has brought changes to the store, using data to adjust the sensory layout of offline stores.

Second, multi-dimensional passenger flow analysis data, support smart stores
The data itself does not generate value, and how to use the data to help the store is the key. Based on passenger flow analysis equipment and technology, big data integration, etc., we provide one-stop smart signage digital signage solutions for store management operations.

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Third, accurate member marketing, improve the conversion rate of store members
Smart Store Smart Devices - Digital Signage can also re-establish the connection between stores and consumers through member data precipitation and data analysis. The member's repurchase rate can be accurately analyzed, and the back-end can recommend more suitable products according to the data purchased by the user, and realize the classification management and product recommendation for the customers who arrive at the store.

Therefore, in the context of diversified consumption and young consumers, taking consumers as the starting point, whether it is passenger flow statistics analysis, or customer basic information, preferences data collection, is to meet customer needs, to better customers. The experience of the land, so that customers get more benefits, this is the fundamental starting point for the construction of smart stores.

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