Digital signage advertising machine is welcomed by the market six characteristics

With the development of business and consumption, the demand for digital signage is also growing. It has become a highlight of the advertising media market with its networked, digitized and informatized multimedia digital signage.

Digital signage advertising machine relies on the integration of network and multimedia technology, publishes processing information in the form of media, and interacts with customer feedback information in time. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. . The system uses an advanced design concept and an open interface to integrate multiple applications.

The digital signage advertising system can count and record the playing time, playing times and playing range of multimedia content, and realize more powerful interactive functions while playing, which brings opportunities for creating new media.

From the application field and functional use of the digital signage advertising machine, it has gradually integrated into all aspects of people's life and work. Below KONWHAI Xiaobian reveals the six characteristics that digital signage is popular with the market:

The six signs of the digital signage advertising machine are welcomed by the market:

KONWHAI-Wall advertising machine


1. The technical nature of digital signage

Digital signage advertising machine must provide certain technical support for business promotion. It can change traditional concepts and enhance the needs of merchants and customers. It can have competitive advantages in the market for digital signage operations, video editing, computer technology, image processing and other composite talents. .

2. Multi-media signage of media

Digital signage advertising machines can spread a variety of media information. Information such as sounds, words, images, etc., makes ignorant and boring ads more vivid and more human. And can give full play to the creativity and initiative of the store.


3. Personalization of digital signage

In the store, when the salesman sees the customer coming to the door, the customer feels the interference of strong sales promotion, and the digital signage advertising machine has one-to-one, rational, non-forcing, step-by-step, and low in the characteristics of the promotion. Cost and humanized promotions, and establish long-term good relationships with consumers through the provision of information.

KONWHAI-Vertical Dual Screen Rotary Advertising Machine

4. Time domain of digital signage

The ultimate goal of the digital signage advertising machine is to occupy the advertising market share, and the digital signage can spread the advertising beyond the constraints of time and space. The merchant can play the advertisement for more time periods or play it 24 hours a day. However, most merchants control the time to play advertisements, effectively spreading the effectiveness of advertisements.

5. The efficiency of digital signage

The digital signage advertising machine can store information with large capacity, can transmit information quality and accuracy far more than other media, and can update information or adjust according to market demand, so it can effectively meet customer needs in time.

6. The advancement of digital signage

In the past, merchants used traditional advertisements such as leaflets, newspapers, etc., but this not only wastes human and financial resources, but also is not environmentally friendly. Digital signage is environmentally friendly, energy-saving, and multi-faceted to provide a variety of communication, and is also easily accepted by the majority of groups.

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