Digital signage helps the catering industry to take the digital marketing road

Nowadays, in the era of digital information, people have higher requirements for the service and humanization of the catering industry. In this context, the catering industry uses digital technology to activate its youth factor, and digital signage as a representative of digital tools is favored by restaurants. Many restaurants today use touch-and-touch features to make ordering more user-friendly.

Digital signage is a brand-new media concept that refers to the multimedia industry that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. Audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising.

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"Customer is God", if you want to make customers "satisfied and return", or even "come back next time", not only the food is delicious, the dining environment is style, and the service is also important. The touch interaction function of digital signage can provide customers with more humanized service. The customer can select the dish that he wants by touching the interactive digital signage. After selecting the dish, he can scan the code by himself and improve the customer's ordering efficiency. It allows the restaurant to provide a wider range of services with fewer resources.

With the continuous development of modern technology, the application of digital display technology will be everywhere. Digital signage relies on the integration of network and multimedia technology, publishes processing information in the form of media, and interacts with customer feedback information in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields.

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The system uses an advanced design concept and an open interface to integrate multiple applications. The digital signage system can count and record the playing time, playing times and playing range of multimedia content, and also realize more powerful interactive functions while playing, which brings opportunities for creating new media.

Digital signage can also create a visually stunning dining environment. The catering industry is a place with frequent population movements. As a platform for information dissemination, digital signage can also use a large screen as a display terminal, plus a synchronous playback mode of audio and video. To achieve the best publicity effect for catering businesses, it has visual impact and meets the rigid demand of catering advertisements. For example, in a seafood restaurant, a large-screen video of the underwater world is displayed by digital signage, creating a fantastic underwater dining atmosphere that enhances the dining experience of the customer from multiple dimensions of sight, hearing and smell.

The improvement of living standards, people's pursuit of eating has produced a qualitative leap, not only to "eat well", but also to "eat the beauty", therefore, in the restaurant business, not only pay attention to food, but also pay attention to the eye-catching meal The environment, and the visual impact of the digital signage distribution system in the catering industry, can create a varied dining environment for the restaurant, providing customers with a high-end enjoyment experience.


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