Airport borrows digital signage advertising machine to shape the overall customer experience

Today, digital signage advertising machines use digital technology to further shape the customer experience at the airport with its efficient, real-time information, personalization and self-service. Every step of the management of the user journey, from the parking lot to the apron, is carefully planned and managed.

The digital signage advertising machine is a brand-new media concept, which refers to the public places where large-scale shopping malls, supermarkets, hotel lobbies, restaurants, theaters and other people gather, and publish commercial, financial and entertainment information through large-screen terminal display devices. Multimedia professional audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising.

KONWHAI-Advertising Machine

It can help people understand the pressures associated with travel, and the entertainment and participation of digital signage advertising machines can bring a good experience to passengers. The specific performance has the following points:

1. Information notification aspect

People walking around the airport will always be confusing and stressful. At this time, the digital signage advertising machine can provide passengers with clear and easy-to-understand navigation guides. Detailed maps and step-by-step interactive information terminals help passengers arrive at their destinations in a timely manner, and are highly effective and valuable to airport staff.

2. Entertainment

As we all know, people will have to go through the registration procedures, baggage dizziness, customs inspection and other processes before boarding at the airport. These processes need to take time to wait. The digital signage advertising machine can broadcast news, video and weather information updates, sports events, etc. to help passengers reduce waiting time by up to 40%, and help distract in case of delay. So the deployment of digital signage in the waiting area is also crucial.

KONWHAI-Advertising Machine

3. Interaction

Airports can use screen-owned and user-generated content to keep screened content feeds. Engage through topic tags, photo sharing, and the possibility of exploring VR, which not only provides free marketing, but also increases customer engagement. Using social media can help build trust, engage visitors and generate traffic for the airport or advertiser's social network.

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