Prospects for the future development of the advertising machine industry
The advertising machine is a new generation of intelligent devices, which constitute a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and through multimedia materials such as pictures, texts, videos, small plug-ins (weather, exchange rates, etc.). Advertising.
For the business needs of customers, forward-looking, expanding, advanced, practicality is the design idea, adopting centralized control and unified management to combine various media files such as pictures, slides, animations, audio, video and scrolling subtitles. The multimedia program is transmitted to the digital media controller through the network, and then the digital media controller performs orderly playback and control on the corresponding display device according to the control rule, and inserts various instant information such as news, pictures, emergency notifications, etc. at any time. , the latest information will be delivered to the audience in the first time. The digital media information publishing system is a more advanced information publishing system developed on the basis of the multimedia information publishing system.
Faced with the ever-changing and improved demand for advertising applications, the market has also put forward new requirements for LCD advertising machines. Kangweihai advertising machine manufacturers will interpret the development trend of LCD advertising machines in the future from the perspectives of technology, specialization and platform.
Analysis of the future development trend of the advertising machine industry:
1. Trends in networked advertising machines and network advertising applications
The trend of high-definition development: At present, most of the LCD screens can achieve high-definition effects, but due to the limitation of the source and the limitation of hardware decoding, the performance advantages of LCD advertising screens cannot be fully utilized. The development of digital TV in the future, HDTV It must be the only choice for the future. Especially in the current fiercely competitive environment, HD display is more likely to highlight the effect when the hardware platform is similar.
Outdoor development trend: Due to the current reduction and compression of the resources in the city or semi-outdoor use, and due to the actual site demand, future advertising opportunities are increasingly used outdoors, which puts higher demands on technology. With the breakthrough of technology such as highlighting and waterproofing, it is believed that the future application space will be further expanded.
2. Specialized development trend
The gap in demand for advertising in social and economic development. The needs of the industry and specialized markets are recognized. The media promotion of the nature of services and the nature of public welfare is more professional and targeted.
3. Overall platform development trend
Anyone who can appeal to many consumers in public or in the open air through advertising expressions can achieve the promotion of goods. The target substances can be called outdoor advertising media. The outdoor advertising section is divided into two major categories: flat and stereo: flat road signs, posters, wall posters, posters, banners, etc. Three-dimensional advertisements are divided into advertising columns, advertising machines, and advertising tower light boxes.
When it comes to information media, most people think directly about newspapers, radio, television, or Internet. But today's information publishers are no longer satisfied with the traditional information channels that are widely available but not targeted. The information media market is shifting from mass marketing to mass marketing. In an era when products and consumers are constantly being segmented, the limitations of traditional media are the inability to effectively differentiate the target audience of products.
In the field of video multimedia information, information customers and information companies are working hard to explore more emerging terminal network channels as information dissemination platforms. Traditional newspapers, radio, television, and the Internet are called the four major media, while “fifth media” refers to a large number of branches in high-end buildings, hotels, chain stores, banks, theaters, stations, airports, subways, buses, and rentals. In public places such as cars, a new type of media that distributes independent media playback devices and broadcasts unified professional advertisements and multimedia information is formed.
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KONWHAI -- Touch Screen kiosk, click to enter to understand
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Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
For the business needs of customers, forward-looking, expanding, advanced, practicality is the design idea, adopting centralized control and unified management to combine various media files such as pictures, slides, animations, audio, video and scrolling subtitles. The multimedia program is transmitted to the digital media controller through the network, and then the digital media controller performs orderly playback and control on the corresponding display device according to the control rule, and inserts various instant information such as news, pictures, emergency notifications, etc. at any time. , the latest information will be delivered to the audience in the first time. The digital media information publishing system is a more advanced information publishing system developed on the basis of the multimedia information publishing system.
Faced with the ever-changing and improved demand for advertising applications, the market has also put forward new requirements for LCD advertising machines. Kangweihai advertising machine manufacturers will interpret the development trend of LCD advertising machines in the future from the perspectives of technology, specialization and platform.
Analysis of the future development trend of the advertising machine industry:
1. Trends in networked advertising machines and network advertising applications
The trend of high-definition development: At present, most of the LCD screens can achieve high-definition effects, but due to the limitation of the source and the limitation of hardware decoding, the performance advantages of LCD advertising screens cannot be fully utilized. The development of digital TV in the future, HDTV It must be the only choice for the future. Especially in the current fiercely competitive environment, HD display is more likely to highlight the effect when the hardware platform is similar.
Outdoor development trend: Due to the current reduction and compression of the resources in the city or semi-outdoor use, and due to the actual site demand, future advertising opportunities are increasingly used outdoors, which puts higher demands on technology. With the breakthrough of technology such as highlighting and waterproofing, it is believed that the future application space will be further expanded.
2. Specialized development trend
The gap in demand for advertising in social and economic development. The needs of the industry and specialized markets are recognized. The media promotion of the nature of services and the nature of public welfare is more professional and targeted.
3. Overall platform development trend
Anyone who can appeal to many consumers in public or in the open air through advertising expressions can achieve the promotion of goods. The target substances can be called outdoor advertising media. The outdoor advertising section is divided into two major categories: flat and stereo: flat road signs, posters, wall posters, posters, banners, etc. Three-dimensional advertisements are divided into advertising columns, advertising machines, and advertising tower light boxes.
When it comes to information media, most people think directly about newspapers, radio, television, or Internet. But today's information publishers are no longer satisfied with the traditional information channels that are widely available but not targeted. The information media market is shifting from mass marketing to mass marketing. In an era when products and consumers are constantly being segmented, the limitations of traditional media are the inability to effectively differentiate the target audience of products.
In the field of video multimedia information, information customers and information companies are working hard to explore more emerging terminal network channels as information dissemination platforms. Traditional newspapers, radio, television, and the Internet are called the four major media, while “fifth media” refers to a large number of branches in high-end buildings, hotels, chain stores, banks, theaters, stations, airports, subways, buses, and rentals. In public places such as cars, a new type of media that distributes independent media playback devices and broadcasts unified professional advertisements and multimedia information is formed.
---------------------------------------------------------------------------------
Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
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