Why is your outdoor advertising less attractive?
Now, with the continuous increase of enterprises, the competition is also intensifying. In order to obtain high profits in the situation of strong public, it is essential to promote through advertising.
When advertisers are advertising, the first thing that comes to mind is advertising creativity. A good advertising idea can really add points to the advertisement, but many advertisers also face many problems. Although there are good ideas, they still have effects. Very little.
So, what is the reason that the current advertising is becoming less and less attractive to consumers? KONWHAI advertising machine manufacturers Xiaobian for your analysis and answer.
Unattractive analysis of outdoor advertising:
1. Consumers are disgusted with advertising
I believe that for most people, the attitude towards advertising is rather annoying. Basically, they will not pay attention to any advertisements on the street, or just look at them at a glance, and they will not leave any impression in the minds of consumers. With the constant emergence of various media, advertising is also pervasive. It can be said that some advertisements have interfered with people's normal life, so people began to reluctant to see advertisements and resisted the advertisements. Therefore, such advertisements often do not have any effect.
2. Did not grasp the "golden time period" of outdoor advertising
The concept of "golden time period" should not be a strange concept for people who often watch TV. Many ads will be selected for large traffic (such as shopping malls), or at a suitable time (such as double 11), thereby increasing the conversion of advertising. However, since most of the outdoor advertisements are currently paper or acrylic advertisements, it is difficult for advertisers to design and replace advertisements at specific times, thus missing the opportunity of the best promotion.
3. Passive advertising
Another factor that reduces the attractiveness of outdoor advertising is that advertising is too passive and always waits for consumers to see our ads. However, because outdoor advertising is similar, it is difficult to distinguish it from other businesses. It is often impossible to attract the attention of consumers; and even if the consumer inadvertently sees your advertisement, he will not be impressed with the advertisement after a while.
So, what can be done to increase the appeal of outdoor advertising and increase the effectiveness of outdoor advertising? Xiao Bian feels that when doing outdoor advertising, if you can do the following, I believe that outdoor advertising can achieve good results.
Outdoor advertising increases the attractiveness analysis:
1. Concise:
The traditional concept of people is to make the content of advertisements more abundant, so as to effectively display the advantages of the company or products. On the contrary, with the increasing number of advertisements that people are exposed to, it is difficult to attract the attention of consumers when they are used to these outdoor advertisements. So, if your ad is presented in a simple style at this time, it will undoubtedly stand out in the outdoor advertising of the blue color. And the simple style tends to give people a more comfortable feel.
2. Touching people's hearts:
Another point is that our advertising content must grasp the pain points of consumers. When designing advertisements, we must first understand our target customer base, what characteristics and commonality do they have, and then create advertisements around these pain points. Do more with less.
3. Interactivity:
At present, there are still a lot of static advertisements on the market, and this static advertisement is difficult to impress consumers because it does not have any interactive functions. The outdoor advertising machine produced not only can play dynamic advertisements, but also can add interactive functions such as touch screen, camera and NFC. Consumers can directly interact with the advertisement content while watching advertisements, and improve the effect of advertisements.
4. There are sounds and phases:
The last point is that voiced ads are more popular than silent ads. I believe that some slogans are familiar to everyone, such as "Gifts to send mediocrance", "You deserve to have", etc., I believe many people have replayed these advertising words in their minds! Therefore, a voiced advertisement can often achieve better results than a silent advertisement.
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Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
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When advertisers are advertising, the first thing that comes to mind is advertising creativity. A good advertising idea can really add points to the advertisement, but many advertisers also face many problems. Although there are good ideas, they still have effects. Very little.
So, what is the reason that the current advertising is becoming less and less attractive to consumers? KONWHAI advertising machine manufacturers Xiaobian for your analysis and answer.
Unattractive analysis of outdoor advertising:
1. Consumers are disgusted with advertising
I believe that for most people, the attitude towards advertising is rather annoying. Basically, they will not pay attention to any advertisements on the street, or just look at them at a glance, and they will not leave any impression in the minds of consumers. With the constant emergence of various media, advertising is also pervasive. It can be said that some advertisements have interfered with people's normal life, so people began to reluctant to see advertisements and resisted the advertisements. Therefore, such advertisements often do not have any effect.
2. Did not grasp the "golden time period" of outdoor advertising
The concept of "golden time period" should not be a strange concept for people who often watch TV. Many ads will be selected for large traffic (such as shopping malls), or at a suitable time (such as double 11), thereby increasing the conversion of advertising. However, since most of the outdoor advertisements are currently paper or acrylic advertisements, it is difficult for advertisers to design and replace advertisements at specific times, thus missing the opportunity of the best promotion.
3. Passive advertising
Another factor that reduces the attractiveness of outdoor advertising is that advertising is too passive and always waits for consumers to see our ads. However, because outdoor advertising is similar, it is difficult to distinguish it from other businesses. It is often impossible to attract the attention of consumers; and even if the consumer inadvertently sees your advertisement, he will not be impressed with the advertisement after a while.
So, what can be done to increase the appeal of outdoor advertising and increase the effectiveness of outdoor advertising? Xiao Bian feels that when doing outdoor advertising, if you can do the following, I believe that outdoor advertising can achieve good results.
Outdoor advertising increases the attractiveness analysis:
1. Concise:
The traditional concept of people is to make the content of advertisements more abundant, so as to effectively display the advantages of the company or products. On the contrary, with the increasing number of advertisements that people are exposed to, it is difficult to attract the attention of consumers when they are used to these outdoor advertisements. So, if your ad is presented in a simple style at this time, it will undoubtedly stand out in the outdoor advertising of the blue color. And the simple style tends to give people a more comfortable feel.
2. Touching people's hearts:
Another point is that our advertising content must grasp the pain points of consumers. When designing advertisements, we must first understand our target customer base, what characteristics and commonality do they have, and then create advertisements around these pain points. Do more with less.
3. Interactivity:
At present, there are still a lot of static advertisements on the market, and this static advertisement is difficult to impress consumers because it does not have any interactive functions. The outdoor advertising machine produced not only can play dynamic advertisements, but also can add interactive functions such as touch screen, camera and NFC. Consumers can directly interact with the advertisement content while watching advertisements, and improve the effect of advertisements.
4. There are sounds and phases:
The last point is that voiced ads are more popular than silent ads. I believe that some slogans are familiar to everyone, such as "Gifts to send mediocrance", "You deserve to have", etc., I believe many people have replayed these advertising words in their minds! Therefore, a voiced advertisement can often achieve better results than a silent advertisement.
---------------------------------------------------------------------------------
Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
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