What is the difference between digital signage and TV sets?
The digital signage advertising machine is a brand-new media concept, which refers to the public places where large-scale shopping malls, supermarkets, hotel lobbies, restaurants, theaters and other people gather, and publish commercial, financial and entertainment information through large-screen terminal display devices. Multimedia professional audiovisual system.
Some people always want to use a lower cost when deploying digital signage advertising machines. Some people may ask: Why can't we replace digital signage with low-cost TV sets? In fact, TV and digital signage look similar, but the two are different. For the most part, TV does not meet the digital signage advertising machine to operate the demand.
Analysis of the difference between digital signage advertising machine and TV set:
1.Industrial design
TV sets are household appliances, which usually run around 8 hours a day, and professional-grade displays can support 24*7 uninterrupted operation. The biggest difference during the period is that ordinary home TVs do not have airflow and cooling design, so they cannot run continuously for a long time. Heavy use of TV can cause problems such as color and image sticking.
Another point is that digital signage advertising machines can support both horizontal and vertical displays to accommodate a wide variety of display needs. When the TV is placed vertically, there is no way to adjust the image and it cannot be used. Also, digital signage offers a choice of screen ratios, while home TVs are primarily 16:9 screen ratios.
Operation to protect the TV is usually equipped with a control button somewhere on the edge of the fuselage. When the remote control is lost or the battery is exhausted, it is convenient to operate the TV through the buttons. But if you use a TV in a place with a lot of traffic in a business location, and anyone can easily operate it, this can be a nightmare for digital signage network operators. For example, if a customer in a retail store closes the display, the central operator may not know about it for a long time. This will cause the store business information to be updated and broken.
In contrast, digital signage advertising machines have reliable protection controls that ensure they are not disturbed by passers-by and have a lock-in function that prevents mischief or errors. For example, a commercial display has several operational controls and commands that allow the administrator to disable certain modes and can force the screen to reopen remotely if the screen is turned off in some way.
2. Sufficient brightness
The TV is designed for indoor use and usually has a brightness of around 250 nits. If used in retail or in the workplace, lighting or sunlight from the windows is more intense, the brightness of the TV will be a little overwhelming at this time, making the things on the screen invisible. Digital signage advertising machines have a variety of brightness levels, usually higher than TVs, and are fully capable of high-brightness lighting and even outdoor direct sunlight. The content on the screen is clearly visible in bright environments.
3. Shape factor
TV sets are made for consumption, and the design is usually very personal. It has a shiny body and a thick frame to highlight the manufacturer's logo. However, in a business environment, it is more desirable to adopt a simple and consistent design and an ultra-thin bezel. The advantage of this is that in the case where multiple displays need to be spliced and used, a smaller seam can be formed, and the overall picture is better.
Moreover, the digital signage advertising machine usually maintains the same size design throughout the series, meaning that if the store wants to add a new display after several years of use, it is only necessary to purchase the same series to maximize the consistency of appearance. In addition, the digital signage advertising machine also supports the cancellation of logo printing, eliminating unnecessary aesthetic distractions.
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Some people always want to use a lower cost when deploying digital signage advertising machines. Some people may ask: Why can't we replace digital signage with low-cost TV sets? In fact, TV and digital signage look similar, but the two are different. For the most part, TV does not meet the digital signage advertising machine to operate the demand.
Analysis of the difference between digital signage advertising machine and TV set:
1.Industrial design
TV sets are household appliances, which usually run around 8 hours a day, and professional-grade displays can support 24*7 uninterrupted operation. The biggest difference during the period is that ordinary home TVs do not have airflow and cooling design, so they cannot run continuously for a long time. Heavy use of TV can cause problems such as color and image sticking.
Another point is that digital signage advertising machines can support both horizontal and vertical displays to accommodate a wide variety of display needs. When the TV is placed vertically, there is no way to adjust the image and it cannot be used. Also, digital signage offers a choice of screen ratios, while home TVs are primarily 16:9 screen ratios.
Operation to protect the TV is usually equipped with a control button somewhere on the edge of the fuselage. When the remote control is lost or the battery is exhausted, it is convenient to operate the TV through the buttons. But if you use a TV in a place with a lot of traffic in a business location, and anyone can easily operate it, this can be a nightmare for digital signage network operators. For example, if a customer in a retail store closes the display, the central operator may not know about it for a long time. This will cause the store business information to be updated and broken.
In contrast, digital signage advertising machines have reliable protection controls that ensure they are not disturbed by passers-by and have a lock-in function that prevents mischief or errors. For example, a commercial display has several operational controls and commands that allow the administrator to disable certain modes and can force the screen to reopen remotely if the screen is turned off in some way.
2. Sufficient brightness
The TV is designed for indoor use and usually has a brightness of around 250 nits. If used in retail or in the workplace, lighting or sunlight from the windows is more intense, the brightness of the TV will be a little overwhelming at this time, making the things on the screen invisible. Digital signage advertising machines have a variety of brightness levels, usually higher than TVs, and are fully capable of high-brightness lighting and even outdoor direct sunlight. The content on the screen is clearly visible in bright environments.
3. Shape factor
TV sets are made for consumption, and the design is usually very personal. It has a shiny body and a thick frame to highlight the manufacturer's logo. However, in a business environment, it is more desirable to adopt a simple and consistent design and an ultra-thin bezel. The advantage of this is that in the case where multiple displays need to be spliced and used, a smaller seam can be formed, and the overall picture is better.
Moreover, the digital signage advertising machine usually maintains the same size design throughout the series, meaning that if the store wants to add a new display after several years of use, it is only necessary to purchase the same series to maximize the consistency of appearance. In addition, the digital signage advertising machine also supports the cancellation of logo printing, eliminating unnecessary aesthetic distractions.
---------------------------------------------------------------------------------
Recommended related products
KONWHAI -- Touch Screen kiosk, click to enter to understand
KONWHAI -- LCD advertising machine, click to enter to understand
KONWHAI -- Smart meeting whiteboard, click to enter to understand
Official website: www.kwhtouch.com
---------------------------------------------------------------------------------
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